Frequently Asked
Everything worth askingbefore you hire a studio.
The questions we get before every project, answered straight. Pricing, timelines, who owns what, and how the web design, SEO, branding, and software work actually runs.
Working Together
Hiring and process
How do we get started, and what's the first conversation like?
It starts with a real conversation about your business: what you're trying to accomplish, who you serve, and what a win looks like. You don't need a detailed brief, just a rough idea. You'll leave knowing what a project would look like and whether we're the right fit. Start a project and we'll set up the call.
How does pricing work? Do I get a fixed price up front?
Every project gets scoped on the first call, and you get a flat fee in writing before any work starts. The number moves with the actual scope, so a landing page and a full store aren't priced the same. No open-ended meter, no surprise invoice at the end. Ask for a straight quote.
How long does a typical project take?
A standard business site runs two to three weeks from kickoff to launch, and larger sites take three to five. Custom applications are scoped one at a time and usually land in one to five months, depending on how much they do. You get the timeline in the proposal before you commit. See how the process runs.
Do you write the content, or do I have to?
We write it. You bring the direction and any assets you already have, and we turn that into the actual copy, so you're not staring at a blank page. Copywriting is included in most projects. More on that in how we work.
Do you work with businesses outside Denver?
Yes. We're a Denver studio and most projects run remotely, with clients across the US. The process is the same wherever you are: one studio designs and builds, with a flat fee in writing before we start. More about who's behind the work.
What if my budget is limited?
Tell us on the call. We'd rather have an honest conversation about what's possible at your number than overpromise and underdeliver. If the timing isn't right, we'll say so and tell you when it makes sense to reconnect. Start the conversation.
Web Design
Web design
What does a web design project actually include?
Custom design, copywriting, mobile optimization, on-page SEO, analytics and Search Console setup, contact and lead forms, domain pointing, and SSL. Everything needed to launch a working site, not a shell you finish yourself. See the full scope on web design.
Custom design or a template? Is custom worth it?
We build fully custom, no themes or page builders. Custom reads cleaner to search engines and converts better because it's designed around your business instead of a generic layout. A template is a fine place to start, until the site has a real job to do. We break down the tradeoffs in custom versus template.
What platform do you build on?
WordPress for most sites, WooCommerce for stores, and React with Supabase for custom apps. We pick the platform to fit the project instead of forcing every job onto one stack. More on how we build.
Do I own my website and files when it's done?
Yes. The site is yours, and you're not renting it from us or locked into a platform you can't leave. Maintenance and hosting are optional, not a condition of owning what you paid for. See web design.
What happens after my site launches?
You get training and a Client Hub login. After that, maintenance and hosting is optional and covers hosting, security and plugin updates, monitoring, and a direct line to the studio that built the site. Any extra work is quoted before we do it. See maintenance and hosting.
Search
SEO and search
What's the difference between SEO and local SEO?
Regular SEO is about ranking anywhere for a search. Local SEO is about ranking for people near you: the map pack and the local results Google shows when a search has local intent. It leans on your Google Business Profile, your reviews, and location pages on your site. If your customers come from a specific area, local SEO is the one that matters.
What is the map pack, and how do I show up in it?
The map pack is the three business listings Google shows on the map for a local search. It's driven mostly by your Google Business Profile, how close you are to the searcher, and your reviews, with the website underneath carrying relevance. Own one of those three slots for the searches your customers type and the phone rings. Here's how ranking in the map pack works.
How long does SEO take to work?
Early signals like more impressions and inquiries show up in 30 to 60 days. Meaningful ranking movement and steady leads take three to six months, depending on your competition. Anyone promising page one in two weeks is selling you something. More on timing in Denver SEO.
Do you guarantee first-page rankings?
No, and nobody honest can. Google doesn't sell rankings and no agency controls them, so a guarantee is either a gimmick or a bet on keywords too easy to matter. We tell you what's realistic for your market and show the movement in plain reports. See how we run SEO.
How is search changing with AI and ChatGPT?
People now ask ChatGPT, Perplexity, and Google's AI Overviews for recommendations, and those answers pull from a different set of signals than the classic ten blue links. Getting cited means structuring your site so an AI can lift a clean, accurate answer about you. It's early, and the businesses setting up now will own the answer later. That's AI SEO.
Branding
Branding
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system: logo, submark, color palette, typography, guidelines, and how all of it gets applied across everything you put out. Most businesses need the system, not just the mark. See branding.
Do I own my logo and brand files?
Yes, from the first file. Everything is delivered in every format you'll need, including SVG, EPS, AI, PNG, and JPEG, so you're never locked out of your own brand. More on what you get.
Can you build the brand and the website together?
Yes, and it's the most common project we take on. We design the brand first, then build the site on the finished brand so the two are coherent instead of stitched together after the fact. See branding.
Do you rebrand existing businesses, or only build new brands?
Both. A rebrand is its own kind of work: updating an established brand without throwing away the recognition it's already earned. We keep what's working and fix what isn't. See rebranding.
Custom Software
Custom software
What's the difference between a website and a web application?
A website informs: it tells people who you are and what you offer. A web application does work: it takes quotes, manages inventory, runs billing, logs users in, and handles tasks your team would otherwise do by hand. If you need software that runs a process, that's custom software.
Should I buy off-the-shelf software or build custom?
Off-the-shelf wins when a product already does exactly what you need and you're fine working the way it works. Build custom when you're paying for ten features to use two, when the tool forces your process into a shape that doesn't fit, or when overlapping subscriptions cost more each month than owning one tool. We'll tell you when buying is smarter. Not everything needs to be built. More on custom software.
Do I own the code when it's done?
Yes. Everything we build belongs to you, from the first file to launch. There's no license to keep paying and no platform lock-in. See custom software.
Can you build a tool on top of my existing website?
Yes, and often that's the right call. Most of what we've built runs on top of a client's existing site. Standalone platforms use React, Supabase, and Stripe. We pick the approach from what the business needs, not a stack we're trying to sell. See custom software.
Aftercare
Maintenance and hosting
What's included in a website maintenance plan?
Plugin, theme, and CMS updates, security scanning, uptime monitoring, backups, hosting, content edits, and Client Hub access for invoices and support requests. It's the whole plan, not a plugin-update checklist. See maintenance and hosting.
Do I need maintenance if my site works fine today?
It works until it doesn't. A plugin update clashes with your theme and blanks a page, or an SSL certificate lapses overnight and greets visitors with a security warning. Neither announces itself. You find out when a customer does. Maintenance keeps “fine today” from becoming a broken form in six months. See maintenance and hosting.
Is hosting included?
Yes. Standard plans include hosting on our own server, with monitoring and Client Hub access built in. Most clients move onto it because the Hub comes with it, though you can host elsewhere if you'd rather. See maintenance and hosting.
Do you maintain websites you didn't build?
Yes. We start with a review to learn how your site is put together, then bring it onto a plan. If you're on WordPress specifically, there's a plan built for that. See maintenance and hosting.
Still have a question we didn't cover?
Ask it on a call. You'll get a straight answer, a clear scope, and a flat fee in writing before anything starts. No pressure, no runaround.