Web design thatearns its keep.
Most websites fail quietly. They look fine, they load, and they bring in almost nothing. We build custom sites designed to do the opposite: turn visitors into calls and paying customers.
The measure of a good site isn't how it looks in a browser. It's whether your phone rings.
Immense Designs is a Denver studio working with businesses across the US. Everything below covers how we build websites: what you get, how the process runs, what drives the cost, and the work we've shipped.
What you get when we build your website.
Every project is scoped around a single question: what does this site actually need to do for your business? More leads. More booked jobs and online orders. We work backward from that outcome, then build the thing that gets there.
That list is the floor, not the pitch. What changes from project to project is the scope: a single landing page, a standard small-business site, a larger marketing site, or a store built on WooCommerce.
Custom, not a template.
A site that looks good but doesn't bring in work is an expensive business card. Templates are where that starts. They ship fast and cost less up front, then they look like the three other businesses down the street running the same theme, and they box you in the moment you need something the template didn't plan for. If you're weighing a template against a builder, a freelancer, or a custom build, we mapped every option side by side.
We build every site custom, from scratch, designed to your brand and structured to convert. Custom design also gives search engines something clean to read, which is half the reason templated sites stall in rankings. If you already have a site that stopped pulling its weight, that's a redesign, and it's some of our favorite work.
Project types we build
One focused page built to convert a single audience. See our affordable web design options.
Five to eight pages, the workhorse for most small businesses.
Eight to fifteen pages when you have more to say and more to sell.
WooCommerce, Shopify, or a full custom store, matched to how you actually sell.
The platform behind most of what we ship, chosen so you can edit the site yourself without touching code, with training or a clean handoff. See WordPress web design.
No themes, nothing that looks borrowed. See custom web design.
Which one you need usually comes down to how you sell. If you close on the phone and the site just has to make you look as established as you are, a standard business site is plenty. If people decide before they ever call you, the site has to carry the sale itself, and that's where mid-tier structure and real conversion copy earn back the extra cost. Selling products directly is its own fork: WooCommerce keeps the store fully yours to own and change, while Shopify trades some control for a hosted system you never have to maintain. We make that call with you on the discovery call, before there's an invoice attached to it.
What a web design company should actually do for you.
The web design market splits into two bad options. On one end, freelance marketplaces and DIY builders: cheap, faceless, and gone the moment something breaks. On the other, enterprise agencies that save the quote for after the pitch, hand you to a junior, and go quiet.
We sit in the middle on purpose. One studio handles design and build with the same thinking, so the brand work knows how the site will be coded and the code knows what the design needs to say. Nothing gets lost in a handoff. We price the whole thing in writing before any work starts, and we stay on after launch instead of disappearing. For businesses that also need to be found, we build the SEO in from the start rather than bolting it on later. If you run a trade or contracting business, we also build industry-specific sites for contractors.
| Freelance marketplace | Enterprise agency | Immense | |
|---|---|---|---|
| Price | Cheap, then unpredictable | Withheld until after the pitch | A flat fee in writing before work starts |
| Who builds it | Whoever wins the bid | A junior after the pitch | The same team, design through build |
| Strategy | None | Sold separately | Built in from the discovery call |
| After launch | Gone | Quiet | Still here, optional maintenance and hosting |
| Who you call | A ticket queue | Account manager | The studio that built the site |
How we work.
The process is built to take as little of your time as we can manage. Competitors ask for five to ten hours a week from your team. We collect what we need once, write the copy for you, and keep you out of the weeds.
- 01Discovery call
We dig into the business and the actual problem before we talk design.
- 02Written proposal
Scope, price, and timeline in writing. That number is the number.
- 03Content and copy
You hand over assets and answers. We write the words.
- 04Design
Smaller sites go straight to build. Larger ones get homepage mockups first.
- 05Development
Built custom, tested, tuned for speed and mobile.
- 06Staging review
You see it live on a private link and send one consolidated round of changes.
- 07Launch
DNS, SSL, and go.
- 08Training and handoff
You get walked through the site, a Client Hub login, and a direct line if anything needs a fix.
After that, ongoing maintenance and hosting is optional: hosting, security and plugin updates, monitoring, and a direct line to the studio that built the site.
We dig into the business and the real problem before design.
Custom layouts built to your brand, homepage mockups first on larger sites.
Developed custom, then tested and tuned for speed and mobile.
Staging review, one round of changes, then DNS, SSL, and go.
Training, a Client Hub login, and optional ongoing care.
How your project gets scoped and priced.
Most web design pages either hide the price behind a discovery call or lead with an inflated industry average that scares off the businesses we do our best work for. We don't quote off a menu. Every project is priced from what it actually needs to do, and you get a flat fee in writing before any work starts. Here is what moves that number up or down.
A single landing page is a different job than a fifteen-page site. Page count is the first lever on scope.
We write the words for most projects. The more pages that need original copy, the more of the work sits with us.
A store means product pages, cart, checkout, and payment setup. E-commerce carries more moving parts than a marketing site.
Booking flows, calculators, member logins, dashboards. Anything past standard pages is scoped on its own.
Hooking the site into a CRM, a booking tool, email software, or payment processing adds setup and testing.
Rebuilding a site you already have runs differently than starting with a blank page and no brand.
We work all of this out on the discovery call, then send a written proposal with the scope, the flat fee, and the timeline. That number is the number. Most projects run on a 50% deposit and 50% at launch, with larger builds split across three payments when that fits the scope better. If a direction is going to cost more or take longer, you hear it from us first, before there's an invoice attached to it.
Work we've shipped.
We rebuilt All Out DJ around one goal, booking more events, and the new site pulled in 525+ leads in a single year. For Anderson-Shaw Construction, a 40-year contractor with no prior site or brand, we built everything from zero and their quote requests climbed from there. When Immortal Mycelium needed a brand-to-shelf WooCommerce build, we designed the identity, the packaging, and the store as one piece.
More of the work lives on the projects page.
Web design FAQ.
What does a web design service actually include?
How much does a professional website cost?
How long does it take to build a website?
Do you write the content, or do I have to?
Custom design or a template?
What happens after the site launches?
Do you work with businesses outside Denver?
What platform do you build on?
Ready to build something that works?
Tell us what your business needs the site to do, and we'll tell you what it takes to get there. We'll scope it, put a flat fee in writing, and start once you say go. No pressure on the first call.