Stealth Underground

Underground fiber and utility construction, six states, three audiences. ISP clients evaluating capabilities, subcontractor companies looking for partnership, and field crews looking for work. Stealth had no web presence and needed a site that served all three without becoming a generic corporate brochure.

We designed around the three-audience problem. The homepage funnels visitors toward the right path: services for clients, a partnership application for subs, a careers pipeline for job seekers. The services page breaks down five capabilities with enough technical detail for a project manager doing due diligence, paired with real job site photography in a zigzag layout that keeps the content from reading like a spec sheet. The subcontractors page runs a split layout: the partnership pitch on the left, a capabilities-based application form on the right, so the value proposition and the action step are visible at the same time. The careers page sells the opportunity with open positions, pay and benefits, growth paths, and safety messaging. The dark-on-dark palette with neon green accents was an intentional design direction. The green reads as fiber optic light, tying the visual identity to the actual work. Real crew photography throughout, no stock. A projects gallery with ISP client logos (VistaBeam, CenturyLink, Visionary Broadband) and a six-state coverage map close the credibility gap.

Stealth went from nothing to a site that visually and structurally competes with firms ten times their size. The dark and green design stands out in an industry where every competitor uses blue, white, and hard-hat stock photos. The three-audience architecture means one site handles sales, recruitment, and subcontractor onboarding without any of them feeling like an afterthought.