Anderson-Shaw Construction
Anderson-Shaw Construction had been operating for four decades on reputation alone. Schools, breweries, apartment complexes, public facilities across Nebraska and Wyoming. All of it built on word of mouth, handshakes, and relationships that went back years. When the new owner took the helm, he understood something the business had never had to reckon with before. None of that history existed online. No website. No brand. No way for a general contractor, a municipal buyer, or a homeowner to find them and immediately understand what they were looking at. A company built over 40 years looked like a company that had just started.
We built the entire identity from the ground up. The ASC mark uses a diamond plate texture that makes it feel stamped from steel, not printed from a template. It reads as construction-native from the first glance, and it sets Anderson-Shaw apart from the generic hard-hat logos that dominate the industry. That texture didn't stop at the logo. It carries through the website backgrounds, the business cards, and the branded proposal folders with internal templates. When Anderson-Shaw walks into a bid meeting, the folder on the table looks like it came from the same place as the website. That cohesion is the difference between a company that looks established and one that looks assembled. The 15-page site serves two audiences. Commercial clients evaluating Anderson-Shaw for large-scale projects see dedicated pages for services, industries served, a filterable project portfolio, and project delivery methods that explain how the company operates. Residential homeowners see a clear path to a quote through a multi-step form that qualifies leads before they reach the team. A leadership team page with real names and photos builds trust in an industry where relationships close deals. The service area map covers Nebraska and Wyoming with city-level detail, answering the coverage question the moment someone asks it.
Web traffic climbed. Quote requests increased significantly. Inquiries and job applications now come through the site consistently. The brand identity and the site work together in a way that makes a 40-year-old company finally look like a 40-year-old company online. The diamond plate texture, the green accents, the real project photography, the leadership page with faces and names all compound into credibility that no template can manufacture. The partnership between Immense Designs and Anderson-Shaw has continued to grow from there. They're building online. The same way they've always built everything else.
“Since hiring Immense Design our web traffic has shot through the roof, our Facebook page has picked up over 100+ followers, and the requests for quotes from customers from out of our typical service area has increased significantly.”
Full brand identity built from zero: logo, color system, stationery, proposal folders with internal templates
15-page website serving two distinct audiences (commercial prospects and residential homeowners) with dedicated messaging for each
Diamond plate brand texture that runs from the logo through the website and into every print piece, creating cohesion across every touchpoint
Multi-step quote form that qualifies leads before they hit the inbox
Google Business Profile setup alongside the site launch to anchor local and regional search visibility