WA Custom Construction

WA Custom Construction installs and replaces windows and doors across Colorado's Front Range. They had 15 years of work behind them, real partnerships with the brands homeowners actually ask for (Pella, Andersen, Marvin, Milgard, ProVia, Therma-Tru), and a service most competitors offer as an afterthought: working directly with homeowners' insurance on hail and weather damage claims. None of that was being communicated online. The site they had read like a generic contractor, which meant a homeowner searching "window replacement Denver" after a hailstorm had no reason to pick them over anyone else.

We rebuilt the site around specialist positioning. Two service pillars, windows and doors, each with their own overview page plus dedicated installation and replacement subpages. That structure does two things at once. It signals depth in a category most competitors flatten into a single services page, and it gives the SEO real surface area: separate pages targeting "window installation Denver," "window replacement Front Range," "door installation Colorado," and so on, each one written for the specific search intent behind it. The insurance claim work moved from a footnote to a headline. Every service page calls it out, the About page leads with it, and the homepage flags it as one of the four reasons to choose WA Custom. That's the differentiator a homeowner needs after their windows take hail, and it's the one most window companies don't put in front of you. The brand partner logos run across the site. Pella, Andersen, Marvin, Milgard, ProVia, Therma-Tru, Masonite, Simpson. When a homeowner has already decided they want Andersen windows, seeing the Andersen logo on the installer's site does more than a paragraph of copy ever will. We paired that with real installation photography on every service page, alongside an inline free estimate form so the next step is always one scroll away.

WA Custom Construction now reads as a specialist, not a generalist. The Front Range homeowner who arrives after a hailstorm sees insurance claim work named directly. The homeowner shopping window brands sees the brand they want carried. The homeowner who just wants someone local sees Colorado-specific photography and a 15-year track record up front. Each service page pulls its own weight in search and gives every visitor a clear next step.